According to industry estimates, the number of online gamers in India has reached a soaring 442 million, surpassing China. This makes it important to prioritize adherence to a strong code of conduct and embrace self-regulation to ensure sustainable growth of this industry. With this in focus,A&K Consultancy and the E-Gaming Federation (EGF) have released a collaborative report titled “Guardians of Safe Play: Ethical Gaming for Vibrant Bharat”.